The Campaign for Real Milk Ad Series

Target: Families and parents coming from the right and left political spectrum who are seeking out whole, nourishing food to feed their families.

Strategy: Distinguish raw milk from its mega dairy competing milk brands that make false claims about being healthy and green. Reverse its image as a risky and dangerous food. Retro illustration and fun colors soften and endear the image of raw milk to consumers as well as communicate its amazing health benefits.

Mascots: Bessie and the barnyard kittens.